WORLD> America
|
WORLD> America
|
|
GM bankruptcy kicks off fast track restructuring
(Xinhua)
Updated: 2009-06-02 14:30 New Line-up The new company will focus on GM's successful brands -- Chevrolet, Cadillac, Buick and GMC -- with fewer nameplates and a more competitive level of marketing support per brand.
In a bid to readjust to the shift in customers' buying patterns from oil-guzzling SUVs and trucks to fuel-efficient cars, the new GM announced the launch of a new product line-up in 2009 and 2010, including the China-manufactured Chevy Cruze. It has recently introduced Chevrolet Volt, an all-electric plug-in compact car dubbed the company's "new DNA" that "represents a fundamental reinvention of the American automobile industry." "The new GM is here to stay, and our brands position us to compete well in profitable segments with vehicles that are second-to-none," said Henderson.
|
