SportQuake, a UK – based sports marketing agency, is opening offices in Beijing and Hong Kong in a bid to expand into the China sports market.

The company, which was founded 10 years ago by Matt House, a former commercial director of English Premier League Club Tottenham Hotspur, wants to participate in the growing commercialization of sport in China.

It intends to bring western brands into the Chinese Super League, the country's first-division soccer league, and introduce Chinese brands and ideas into Europe's top?soccer leagues.

"We have strategically located to be closer to our partners and expand into new and important markets, " said House.

"I am excited to be opening our new hubs in China," he added.

President Xi Jinping has said he wants China's sports industry to be worth 500 billion pounds by 2025.

SportQuake specializes in buying and selling high-value sports marketing assets, including stadium naming rights, shirt sponsorships, official partnerships and digital, social media and content rights.

To contact the author: chris@mail.chinadailyuk.com