The Asia-Pacific needs more women entrepreneurs. Women's economic empowerment and gender equality depend on it, as does the inclusive economic growth needed to achieve the United Nations' 2030 Sustainable Development Goals. This need drives a new initiative by the United Nations Economic and Social Commission for Asia and the Pacific, generously supported by Global Affairs Canada, that is focused on improving women entrepreneurs' access to finance in the region.

Establishing a business can be life-changing. Particularly for women in developing countries where it's a passport to financial independence: a means of breaking out of poverty. More women in employment gives families financial security. It helps guarantee children a good diet, a solid education and reliable healthcare. And because women employ other women and spend more on their families, women entrepreneurs create more inclusive economies and prosperous communities. Potential GDP gains from gender equality in the workplace are enormous, up to 50 percent in parts of South Asia.

But for all this potential, businesswomen face considerable obstacles in Asia and the Pacific. Representation on company boards is lower than in any other region and women CEOs are precious few. Gender bias runs through inheritance, labor and social security laws. Many women work in the informal economy with no social protection and societal prejudice frustrates women's entrepreneurial potential. Across Asia, women give up to six hours of unpaid care work a day: thwarting educational attainment and career prospects.

For women wanting to start or expand a business, access to finance is key; 70 percent of women-owned micro, small and medium enterprises (SMEs) are underserved by financial institutions in developing countries. Women struggle to borrow in a region where land is required as collateral but where very few are landowners. So women-owned enterprises are consistently smaller and concentrated in less profitable sectors.

To overcome these challenges, the Economic and Social Commission for Asia and the Pacific (ESCAP) is launching a new initiative with generous financial support from Global Affairs Canada. Its goal: to support financing for women entrepreneurs and innovators, improve their access to information and communication technology, and create a policy environment in which their businesses can flourish. It will give 20,000 women entrepreneurs greater access to ICT and finance.

ICT and innovative financing lie at the heart of the initiative. We want to support mainstream ICT for businesswomen across their business operations, to make their financial management more robust and their outlook more responsive to new technologies. We plan to launch "women bonds" for women entrepreneurs, channeling private sector investment from developed markets to support gender equality in the developing world. We will work with impact investment funds to target women-led investments. And encourage financial technology (fintech) solutions through advice on regulatory frameworks, training to help women access fintech services and new credit lines to support innovators.

Deeper gender analysis of the SME sector will complement these activities. To inform policies which strengthen women's rights and access to justice; reforms which update inheritance and property regimes; and legislation which stops credit being extended according to gender or marital status. For such a broad challenge, we will bring women entrepreneurs and policymakers together, to build a gender sensitive response across policy areas and governments.

The case for investing in women entrepreneurs is overwhelming. They are true agents of change whose innovation can lift communities, companies and countries. We are committed to improving their prospects, to unleashing women entrepreneurs' full potential and putting gender equality squarely at the heart of the 2030 Agenda for Sustainable Development in Asia and the Pacific.

The author is deputy executive secretary and officer-in-charge of the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP).