Hongsibu district in Wuzhong city of Northwest China's Ningxia Hui autonomous region is the country's largest area inhabited by ecological migrants who relocated to shake off poverty. It's also an optimal region for wine. Once a land with barren beaches and a hard place for grass to grow, now the district has been dubbed "China's top town for wine". Here, the development of the wine industry is combined with efforts to help migrants increase income, imparting a lasting "purple fragrance".

As a leading enterprise of the grape wine industry in Hongsibu, Chateau Huida has leased 163.4 hectares of land from Tongyuan village starting in 2013. It offers technical training and guidance in the field, helping many poor villagers earn a living. In 2016, the winery began to implement a leaseback business model and signed agreements with more than 100 registered poor families to employ them to tend grapevines, helping more and more migrants out of poverty.

[Video by Zhai Anru, Zhang Jiqing]