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Liu said the proximity of crested ibises to humans makes it possible for the birds and people to coexist. As a result, the protection of this particular species differs from others.

The locals love the birds, referring to them as "red cranes "instead of crested ibises, in the belief that the color red symbolizes prosperity.

To better protect the species, the authorities in Yangxian have banned hunting in the birds' habitats, the felling of trees where they nest, use of chemical fertilizers and pesticides in the birds' foraging areas, and guns being fired in their breeding areas.

In addition, protective nets have been installed on both sides of a section of track on the Xi'an-Chengdu High-speed Railway in Yangxian to prevent the birds being harmed by trains.

A few years ago, Hua Ying, president of the Yangxian County Bird Watching Association, transformed his front yard into a sanctuary for the crested ibises. He has been a volunteer since 1993, spreading knowledge in local schools on protecting the species.

Hua now runs a homestay for bird enthusiasts and photographers.

Every morning, visitors can watch crested ibises making their way through the paddy field in front of the homestay.

Hua said that as such birds are extremely sensitive to their environment, the villagers must ensure that organic farming methods are used to plant crops such as black rice, enabling locals to live in harmony with wildlife in the area.

Hua said, "In 2003, I proposed to forestry and wildlife protection authorities that the local government should help promote sales of our pollution-free products."

He also suggested the county develop its tourism industry and build facilities such as a viewing platform to minimize the impact of bird-watching enthusiasts on the crested ibises.

"Happily, all my ideas were adopted," Hua said.