New alliance aims to produce innovative products, promote sales

Chewing spicy gluten strips while eating a bowlful of luosifen, or river snail rice noodles, poses a tough challenge for the taste buds.

One woman who sampled this food said she experienced an intense flavor and it was as if 1,000 tiny firecrackers had exploded simultaneously in her mouth.

More such food is poised to reach the market after nine educational institutions training workers to produce snacks with local characteristics joined a new alliance formed in Liuzhou, Guangxi Zhuang autonomous region, in June. The dishes will likely include zongzi, or sticky rice dumplings, stuffed with luosifen, and crawfish luosifen.

The alliance aims to produce innovative products to promote sales and widen brand influence.