With almost everybody carrying a smartphone these days, livestreaming has become a popular way for companies to promote sales, giving rise to a new job category: livestreaming salesperson. Such people persuade potential customers to buy their products by exhibiting it live through a smartphone.

It's a free market competition and every such salesperson exhibits his/her own marketing skills. Some have displayed their martial art skills while some share knowledge about their products online. However, in the process of livestreaming some have crossed the line of decency, such as the time when a livestreamer fished out a sanitary napkin she was wearing or another who tried to trigger a gender war by making some strong comments.

Livestreaming salespersons must realize that the moment they stand facing the camera they are public figures whose words and deeds can influence hundreds of thousands, or even millions, of minds. That requires them to follow the codes of conduct and stick to social rules and morality so as not to cast negative effects on society. Considering the number of followers they have, the influence they wield is not less than that of any TV news anchor of the 1980s.

Those using such improper words or committing improper deeds also risk letting the whole industry down by touching new lows. If such deeds go unchallenged, the emerging profession might suffer, harming the prospects of those working hard to survive in it. That would be unfair to a majority of livestreaming salespersons who work very hard and with a lot of dedication.

Hence, society and those in the livestreaming sales industry must self-regulate their behavior to ensure a clean social environment and prosperity in an emerging profession. The annual Nov 11 shopping spree is approaching, and it's necessary to take action to minimize any unethical behavior during the festival, which is so crucial for the national economy.