As early as 2022, Philips Greater China took the lead in signing a strategic cooperation agreement with Pinduoduo, and the cooperation between the two parties began to accelerate, achieving outstanding results.

Over the past three years, the annual compound growth rate of Philips' official flagship store has remained high, attracting over 15 million new users, and the sales of core categories such as electric shavers and electric toothbrushes have surged to the top two positions on the platform. The market share of high-potential products such as hair dryers, shavers, and curlers has also continued to rise.

Leveraging Pinduoduo's digital technology, Philips has also completed personalized and youthful product layouts for the brand. Last year, during major promotional events such as the Qixi Festival and Chinese New Year, sales of Philips men's shavers exceeded tens of millions of yuan, and the sales of the Qixi Festival limited edition gift box contributed an additional 40 percent of incremental business, accurately reaching the needs of young and personalized markets.

Furthermore, through Pinduoduo's Super Brand Day, brand live streaming, and customized products, Philips has accurately reached out to post-95s, frontline white-collar workers, delicate mothers, town youths, and the silver-haired population, capturing new trends in the domestic consumption market and bringing Philips' high-quality products to third- and fourth-tier consumer markets.