日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Make me your Homepage
left corner left corner
China Daily Website

Wrong book led to turning new leaf

Updated: 2013-12-30 07:45
By Chen Yingqun ( China Daily)

Wrong book led to turning new leaf
Joe d'Armenia founded a tea processing company in Wuyuan and sells organic tea in more than 40 nations and regions. [Photo / China Daily]

Many expats come to Wuyuan county in the northeast corner of Jiangxi province as tea tourists, but Joe d'Armenia is the only one who has taken root there, working directly with farmers in Xitou village at his organic tea factory.

It all started 17 years ago when he bought the wrong book at New York airport.

"I thought I bought a thriller about murder, mystery, exciting detectives and things like that, but it was about green tea," says the 69-year-old Englishman.

D'Armenia, who studied economics at the University of London, spent all his working life in marketing, first at the multinational consumer goods company Unilever Plc for 10 years before helping with the Olympic Games for the next 20.

It was a serendipitous moment when he mistakenly came across the tea book. He was retired and thinking about what to do next. You could say he turned a new leaf.

D'Armenia became interested in green tea's purported cancer and heart disease prevention qualities mentioned in the book. He carried out some research on the green-tea market in the United Kingdom and Germany and discovered that although its clean taste is very suitable to Western palates, there was no organic product available.

He then decided to go to China to find quality organic tea. In 1997 at the Canton Fair, he met Yu Guangzhong, president of Wuyuan Xitou Organic Tea Co Ltd, who took him to Wuyuan county.

At that time, Wuyuan's tea industry was facing a difficult time. Because it had been exporting through other companies and under other names, it didn't have a famous brand and people knew little about the area or its market.

"I was the first foreigner to get organic tea directly, so they were excited when I came," d'Armenia recalls.

"Wuyuan had a unique product but no direct access to the international market. My company had access to that market but had no experience or knowledge of the product. We needed each other."

D'Armenia's local company, Wuyuan High Mountain Tea Co Ltd, now works with 690 farmers in the county, where his factory blends and packs the final product. His tea sells in more than 40 nations and regions, including the United States and South Africa.

"The fastest growing market now is outside Europe," he says. Two years ago the company entered Australia and has seen an annual growth of about 15 percent. But d'Armenia says he is not aiming for quick growth. Instead, he wants his business to retain the human touch.

Although he lives much of the time in a small cottage on the outskirts of London, d'Armenia says: "The farmers are our farmers, who live next door to us. Our business is built on trust; we trust farmers and they trust us. We have very good relationships."

Yu Guangzhong says d'Armenia was also a pioneer in bringing the Fairtrade concept to Wuyuan to improve farmers' lives and incomes.

His company joined Fairtrade International, an organization that works to secure a better deal for farmers and workers. Every year, the farmers' cooperative gains millions of yuan in subsidies from the organization. Other companies are now following in his footsteps.

 
 
...
主站蜘蛛池模板: 一级免费毛片 | 日韩av在线播放网址 | 国产盗摄x88av | 国产成人小视频在线观看 | 亚州春色 | 欧美特黄一级 | 久久久久久久一区二区三区 | www.久久艹 | 操在线视频 | 欧美日韩午夜视频 | 免费毛片视频网站 | 精品欧美乱码久久久久久 | 中国字幕在线观看免费国语版 | 亚洲伦理影院 | 婷婷综合激情网 | 日韩高清二区 | www色aa色aawww| 成人久久一区 | 成年人黄网站 | 国产乱人伦精品一区二区 | 久久有精品 | 午夜影院一区二区 | 日本男人天堂 | 亚洲在线天堂 | 国产精品zjzjzj在线观看 | 日本wwww色| 国产第8页 | 亚洲一久久 | 夜夜爽天天干 | 日韩精品视频观看 | 国产99对白在线播放 | 综合成人 | 大奶子av | 伊人精品影院 | 丁香午夜| 欧美久久久 | 超碰在线免费 | 欧美精品久久久久久久 | 日本一本在线观看 | 亚洲欧美在线看 | 91麻豆精品久久久久蜜臀 |