日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Industries

Move to clampdown on false ad claims

By Mu Chen (chinadaily.com.cn) Updated: 2015-04-27 18:20

National Advertising Data Centers will be set up to regulate the industry

China will clampdown on unlawful and false advertising claims when it launches National Advertising Data Centers on Tuesday in a move to regulate the industry.

Tougher monitoring is being brought in which will cover the traditional media of broadcasting and print. "We have set up sites in 330-plus cities nationwide and at the state levels in order to monitor all traditional media of television, broadcasting and print," Zhang Guohua, head of the Department of Advertising Regulation at the State Administration of Industry and Commerce, said at an industry forum on Monday

The sites will be responsible for 24-hour monitoring of advertising and will compile cases of unlawful advertising claims. These will be submitted on a weekly basis to local regulators for further investigation.

"This system will greatly raise our ability to regulate unlawful advertising and discourage future malpractices," Zhang said.

The announcement came after a revised Advertisement Law was approved on Friday by the Standing Committee of the National People's Congress, the top legislative body, aimed at stricter regulations on the advertising industry.

The revised law also aims to address the chronic problem of unlawful advertising on traditional media platforms by increasing fines on guilty companies and individuals.

Fines of three to five times the value of advertising contracts can be handed out to businesses, media, advertising agencies and brand representatives. Depending on the severity of the case, business operation licenses can be canceled and criminal investigations launched.

According to Zhang, about 30 percent of television advertising is in violation of the law.

China's advertising industry was worth more than 560 billion yuan ($90.32 billion) in 2014, but the sector is going through a transition. Traditional outlets are being challenged by the emergence of Internet advertising.

Increasing numbers of media companies are vying for a share of the market. This is putting pressure on companies to maintain advertising revenue, which can result in unlawful and false practices, said Zhang.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 一本色道久久综合亚洲二区三区 | 国产一在线 | 日韩精品视频在线 | 国产白丝精品91爽爽久久 | 日本黄色xxx | 好吊色欧美一区二区三区视频 | 成年人在线视频 | 在线成人免费视频 | 三区四区在线观看 | 999热视频| 午夜一级大片 | 精品久久久久久中文字幕 | 色九月婷婷 | 欧美激情亚洲综合 | 蜜色视频| 三级国产精品 | 天堂岛av| 精品一区二区三区视频 | 国内精品久久久久久久久久久 | 亚洲成a人片在线 | 久久综合视频网 | 亚洲天堂成人在线观看 | 国产福利久久久 | 亚洲人毛茸茸 | 国产精品免 | 国产一区二区三区四区在线 | 日韩aaaaaa | 成人短视频在线免费观看 | 99成人精品视频 | 欧美一级片免费 | 久久精品久久久久久久 | 黄色免费高清 | 中文字幕一区2区3区 | 日韩有码在线播放 | 亚洲欧洲视频 | 黄色成年人网站 | 韩国精品一区二区 | 国产区在线视频 | 欧美三级网站在线观看 | 成年人在线免费看 | 热久久最新 |