日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

Dalian Wanda expands Atletico brand

By Emma Glez (China Daily) Updated: 2015-02-12 08:25

Dalian Wanda expands Atletico brand

A Wanda Plaza in Dalian, Liaoning province. About 200 shops selling merchandise of Atletico de Madrid football team will be set up in China this year. [Photo provided to China Daily]

Dalian Wanda Group Co is looking to expand the reach of Spain's Atletico de Madrid, the soccer club brand it partially owns, in China this year.

The company, which controls the nation's biggest property developer and largest cinema chain, is considering official stores to sell club merchandise at its Wanda Plazas, aggressive promotions on Chinese social media platforms and through soccer academies in China, said sources familiar with the development.

Dalian Wanda is planning to set up 200 official product corners in its shopping malls, Miguel Angel Gil Marin, the chief executive officer of Atletico de Madrid, said during a presentation to club members on Tuesday. Dalian Wanda, however, declined to comment on the news.

Till now, Chinese soccer fans could purchase official club merchandise only through Atletico's online store for the Asia-Pacific region. The Wanda corner shops will not only serve as a meeting point for fans but will also offer merchandise. The shops will also display screens with recorded messages in Mandarin from Spanish football stars.

"The concept of opening official stores is more of a promotion strategy for Wanda than a plan to obtain profits from the Chinese market. The 200 official product corners in the shopping malls will be a good advertising strategy for the club. But the club's official merchandise has a thin market base in China, as few Chinese fans would actually spend a lot of money on such products," said Zhang Qing, founder of sports marketing agency Key-Solution.

In an attempt to continue attracting new supporters, Atletico de Madrid will make use of Wanda's deal with Tencent Holdings Ltd to distribute news content from the soccer team to Chinese fans.

The club has a global fan base of 12 million through social network platforms like Facebook and Twitter. To add more supporters, the club is planning a pre-season tour to China.

Atletico de Madrid will also provide technical support and coaching expertise to three soccer schools that will be built by Wanda in the country.

The schools will complement the Future Star youth program that Wanda has with the Chinese Football Association to train kids in soccer schools in Spain. Wanda will invest 20 million euros ($22.6 million) every year to support the development of 180 young Chinese players in Spain.

"Wanda Group will help accelerate our growth in Asia," said Gil Marin.

 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产成年人在线观看 | 亚洲欧美在线观看视频 | 免费视频久久 | 中文字幕一区二区三区视频 | 午夜久久久久久久久 | 亚洲成人av免费 | 在线免费观看不卡av | 日韩国产欧美一区二区三区 | 日韩欧美视频在线播放 | 亚洲欧美激情精品一区二区 | 亚洲国产美女视频 | 直接看毛片 | 亚洲综合在线视频 | 在线视频一区二区三区 | 黄色欧美网站 | 中文字幕综合在线 | 国产在线视频自拍 | 中国特级黄色片 | 国产4区| www.色黄 | 中文字幕avav| v天堂中文在线 | 91精品国产日韩91久久久久久 | 操碰av| 久久黄色精品视频 | 国产午夜网站 | 久草色视频| 日韩免费在线视频 | 中文字幕一区二区三区四区不卡 | 黄色综合网站 | 日本99热| 6080av| 久久久久97 | 69精品久久久久久 | 欧美国产第一页 | 国产永久视频 | 黄色一级免费片 | 国产亚洲欧美一区 | 青草国产 | 亚洲综合网av | 婷婷综合av|