Zang tidies the clothes at her store in Jinan, Dec 16, 2015. [Photo/IC]

Physical stores are facing great challenges as Chinese take to online shopping in droves. In order to win back customers, some clothing store owners have started to offer personalized services to meet customers' demand.

Zang Mengting is a veteran fashion buyer, who has a clothing shop in Jinan, East China's Shandong province. Every month, she spends half her time in cities worldwide collecting fashionable items for her clients. As her business expands, more and more customers are attracted to the store to search for trendy accessories and clothes.