(ECNS) -- China's television regulator has urged a ban on commercialization and over-entertainment of children's TV and radio programs or promoting them to an adult audience.

Tian Jin, vice director of the State Administration of Press, Publication, Radio, Film and Television, said in a meeting in Tianjin that children's programs, including talent shows, must not become "excessive entertainment" and should be regulated.

He added that programs need to follow four key principles, including "core socialist values" advocated by the Communist Party of China and inheritance of traditional culture.

Producers should choose their topics from children'd real life and increase contact and cooperation with schools, parents and research institutes for minors, so as to improve the quality of television programming, the official said.