日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Culture

When reality bites, big profits pour in

By Huang Ying ( China Daily ) Updated: 2015-12-24 07:31:55

When reality bites, big profits pour in

A scene from the shooting of an episode of the Running Man, featuring actress Ma Su and TV comedian Wang Zulan.[Provided to China Daily]

TV shows featuring celebrities are banding channels, producers, advertisers and audiences together

Reality shows are popular all right, but those featuring celebrities are proving to be a rage, not just among television audiences but advertisers and program sponsors. And producers who are investing big bucks are not complaining at all.

Nor are celebrities themselves. Rather than portraying fictitious characters, celebrities seem to enjoy the idea of playing themselves, showcasing their personality. And their fans in particular and audiences in general seem to love it too. It seems there never ever was another win-win-win-win-win-win like this one.

Take, for instance, Hunan TV's Dad, Where Are We Going?, which features celebrity fathers taking their children on three-day trips to idyllic towns or villages, far away from urban areas, without mothers and helpers in tow. The show's third season started in July soon after the hugely successful first two seasons got millions of viewers aged eight to 80 hooked.

Sponsorship of such popular shows does not come cheap. Inner Mongolia Yili Industrial Group Ltd, China's leading dairy producer, shelled out 500 million yuan ($77.15 million) for Season 3, exceeding the 312 million yuan it paid for Season 2.

Season 1, which aired from October 2013, sold main sponsorship rights for only 28 million yuan to a pharmaceutical brand.

The 500 million yuan deal for Season 3, reached in 2014, accounted for 14.1 percent of the dairy producer's net profit in the first three quarters of last year.

Yili's faith in the program seems to suggest it may have benefited from the sponsorship by way of rise in sales and better brand visibility, Jian Aihua, a food industry researcher with the Shenzhen-based CIC Industry Research Center, told the National Business Daily newspaper.

One reason could be that groups like young people and mothers-to-be are the target consumers of Yili as well as the target viewers of the reality show.

The phenomenal successes of Dad, Where Are We Going? and other reality shows such as The Voice of China have spurred a series of reality shows. For instance, Hunan TV introduced Divas Hit the Road, Season 1 in April of last year. Zhejiang TV started Running Man, Season 1 in October 2014. Shenzhen TV introduced The Amazing Race, Season 1 at the same time.

Previous Page 1 2 3 Next Page

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 四虎久久 | 久久第一页| 国产小视频你懂的 | 中文字幕日韩亚洲 | 天天天天天天干 | 日本毛片视频 | 黄网站在线观看 | 日韩一区二区三区四区五区六区 | 日韩有码在线播放 | 好吊色在线视频 | 超碰97国产 | 淫片在线观看 | 日韩城人免费 | 97国产在线 | 欧美69视频| 亚洲资源在线播放 | 欧美亚洲国产另类 | 美日韩中文字幕 | 久艹在线观看 | 免费观看一区 | 国产影视一区二区 | 久久高清国产 | 日韩在线h | www黄色在线观看 | 天天曰| 亚洲成人欧美 | 九九热最新 | 日韩在线网址 | 久久视频中文字幕 | 日韩免费精品 | av一区二区三 | 日韩a√ | 91日韩精品| 同性色老头性xxxx老头 | 日韩黄色一区 | 18岁成人毛片 | 日韩一区二区三区视频在线观看 | 国产一区二区三区视频在线观看 | 人人草人人干 | 97久久久| 欧美另类精品 |