Chinese animated productions, such as Rainbow Chicks and The Floating Planet, which have sold their distribution rights to overseas markets, show improved quality and are more popular in the West than before. [Photo provided to China Daily]

The Rainbow Chicks deal testifies to rising interest from international players in China, one of the key producers of entertainment content and also an important market.

In 2016, China produced 334 television dramas, 21,000 minutes of animated content and more than 700 feature-length movies.

The three-day Hangzhou event saw more than 250 participants from more than 130 movie and television companies from 19 countries and regions, including the United States, the United Kingdom, Canada, Russia, Italy, Japan and Singapore.

During the one-to-one meetings－a major part of the event, joined by 80 companies-up to 300 potential deals worth a total of 480 million yuan ($70 million) were discussed.

"The worldis eager to know about China. This is a good time for Chinese content to go abroad," says Chen Ying, general manager of Zhejiang Megamedia, one of the event's organizers.