Chinese animated productions, such as Rainbow Chicks and The Floating Planet, which have sold their distribution rights to overseas markets, show improved quality and are more popular in the West than before. [Photo provided to China Daily]

Josh Selig, founder of the New York-based TV-program producer Little Airplane Productions, says the content has a unique characteristic in that it can cross borders easily.

"Animation is a very visual medium and is typically based on characters that any culture can identify with. It has a much better chance of traveling from one country to another."

As for Little Airplane's work in China, the company has two animated series－Super Wing and P. King Duckling－coproduced with Guangzhou-based Alpha Animation & Culture Co Ltd and Suzhou-based Uyoung Culture & Media Co Ltd, respectively.

Selig says the scriptwriting and voice-overs of the two works were done in the US, while the animation work was done in China.

He says China is yet to mature when it comes to scriptwriters, but the quality of design and animation is very high in the country.