A view of the National Museum of HUAXIA in Beijing founded by Sun Songlin. [Photo provided to chinadaily.com.cn]

Since stepping into the art field, he's cast his eyes on traditional art and hasn't stopped his efforts in promoting ancient crafts.

The museum is currently conducting a project that plans to create 1,000 pieces of art using ancient techniques, including the eight superb crafts native to Beijing, such as filigree and inlay, jade carving, cloisonné, and lacquer engraving. These master creations, joint efforts of numerous master artists, will tour around the nation, allowing the public to fully enjoy the beauty of ancient crafts.

"More than 600 pieces have been completed, and the tour exhibition will probably kick off next year," Sun said.

It is also partnering with the Palace Museum in Beijing and the Palace Museum in Taipei to replicate 50 treasures in each museum. Themed "Comparison of Ancient and Modern", ancient treasures and the corresponding crafts inherited through today will be exhibited at the same time, showing how ancient crafts have evolved with time.

"We want to call on more people to pay attention to cultural protection through collecting master craftsmen's works, as a way to help revive the intangible cultural heritage," Sun said.

"In 100 years, what the Palace Museum owns, I want to have in my museum too", Sun added.