Trendy International Group

Trendy International Group was founded in 1999 by Jacky Xu, who served as chairman and CEO, and Coral Li, chief creative officer.

The group is an innovative fashion and lifestyle group that combines business and art seamlessly.

It has an unmatched reputation as a designer, distributor and retailer of China's favorite ladies brands - ochirly and Five Plus - as well as the leading men's fashion brand Trendiano and Love Ysabel by ochirly, which is targeted at the market for children's clothing.

Since 2011, the market leader has been implementing a strategy to diversify its development and has achieved remarkable accomplishments.

Acquiring the business of the Italian Sixty Group in Asia, the fashion company took over its business in 14 countries and regions in the Asia-Pacific region.

The same year, L Capital Asia invested $200 million to build a strategic partnership with Trendy International Group.

It was the largest investment in the past five years by L Capital Asia, the investment arm of LVMH, the world's largest luxury group.

"In Trendy International Group, we will advocate our consumer-driven core values and continue to offer consumers an 'authentic' retail experience," Chen said.

"This is how we provide a platform for a sophisticated lifestyle and lead in the fashion world."

The company values each and every brand in the group and invests enormous energy into cultivating them, Chen said.

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