The industrial and commercial bureau of Kunming's National Hi-Tech Industrial Development Zone has taken three measures based on the actual situation of the zone to implement its trademark strategy, laying the foundation for the steady development of enterprises in the zone.

The first measure is to strengthen publicity and to create a trademark registration atmosphere. The bureau is trying to increase the motivation of enterprises to register their trademarks by issuing brochures, meeting with them, and organizing training about trademarks.

The second measure is to support and encourage enterprises with newly-made policies. Trademark development is one of the annual assessment components of enterprises in the zone. When conditions permit, the bureau assists enterprises to complete trademark registration and to upgrade their branding.

The third measure is to provide a full service for enterprises that apply for registration. In the registration process, officials help the applicant each step of the way, such as inquiries, design, and application. As for those already registered, the official assists them to strive for well-known trademarks to enhance their core competitiveness and to increase brand visibility.

So far, there are 10 national and 36 municipal well-known trademarks in Kunming Hi-Tech Zone, toping in Kunming, Yunnan province.

By Shi Zihan and edited by Brian Salter