日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
World / Reporter's Journal

Disney in China: Patience is its virtue

By Zhang Yuwei (China Daily USA) Updated: 2014-10-13 11:53

China's current economic growth - even with a slower rate than the past few years - never seems to put off multinational companies' big plans for that market. Every foreign firm wants a China story nowadays, either to tap into the market or to expand their presence in the world's No 2 economy.

While the market is big, promising and, to many, a land of opportunity, the key question for these companies is how to maintain sustainable growth once they set up shop there.

Andy Bird, chairman of Walt Disney International, shared a few of the company's tailored strategies for the Chinese market in a recent business forum in New York.

Bird said one of the important strategies the company has formed for the Chinese market is "relevance to the consumers" there.

This perhaps echoes the strategy of many other firms. American multinationals, ranging from food to clothing brands, make China-themed products just to win customers in there.

But Disney has a more detailed strategy of deciding where in China to go and what to do for that place in particular.

Shanghai will have Disney's first store on the Chinese mainland early next year. The 53,000-square-foot venue - with retail space and a Disney-themed outdoor plaza - will be the largest of the company's 340 stores around the world.

Disney in China: Patience is its virtue

Also in Shanghai, the first Disney theme park - worth $4.4 billion - on the Chinese mainland will open by the end of next year, about 10 years after it opened its Hong Kong theme park.

"If you go to a Disney theme park, it is going to be different from any other theme park in the world," said Bird. "It gives you a different experience."

But Disney's Shanghai focus clearly is to target the growing middle class. By 2022, more than 75 percent of China's urban consumers will earn 60,000 to 229,000 yuan ($9,000 to $34,000) a year, according to consulting firm McKinsey & Company.

High-end aspirational designer stores in cities like Beijing and Shanghai will help tell the Disney story through retail representation, said Bird.

"A decade ago if a mother and daughter went to a Disney store, they were more likely to choose a dress by its color rather than the story behind it," said Bird, adding the story-telling is through focused retail representation in a market.

Another China element that Disney is betting on is the "one child's six pairs of pockets" reality, said Bird. And in China the one child policy would make this "six pairs of pockets" - of the parents and grandparents from both sides - element more unique, and perhaps more in favor of Disney's business.

If the one child with six pairs of pockets is not unique enough for China, Disney certainly has found another element. "You have a lot of grandparents and parents (in China) who want their child to learn the English language," said Bird.

By 2012, Disney had 44 English learning centers in 10 Chinese cities since its first one opened in Shanghai in 2008. The classes, targeting children aged two to 10 with costs between $400 and $1,800 for annual tuition, are taught by native speakers.

With all the big plans set up by Disney in China, Bird said the Chinese market is not without challenges. But for Disney in China, he added, "patience is a great virtue" to be successful there.

Contact the writer at yuweizhang@chinadailyusa.com

Trudeau visits Sina Weibo
May gets little gasp as EU extends deadline for sufficient progress in Brexit talks
Ethiopian FM urges strengthened Ethiopia-China ties
Yemen's ex-president Saleh, relatives killed by Houthis
Most Popular
Hot Topics

...
主站蜘蛛池模板: 久久免费视频网站 | 欧美国产精品一区 | 男人天堂网在线 | 在线观看欧美视频 | 精品久久国产视频 | 国产精品福利片 | 免费一区二区三区 | 国产毛片在线 | 福利精品 | 欧美午夜一区 | 911香蕉| 老太婆黄色片 | 天堂av在线免费观看 | 国产成人精品综合久久久久99 | 日韩免费一级 | 国产精品一区二区人人爽 | 九九热在线视频免费观看 | 人人爱人人搞 | 全部免费毛片在线播放高潮 | 午夜激情综合 | 91青青草视频 | 三上悠亚在线观看视频 | 日批视频在线看 | 欧美做受高潮中文字幕 | 亚洲日本一区二区三区 | 国产成人麻豆 | 天天干天天干 | 黄色片网站免费观看 | 91极品视频 | 黑人一级黄色片 | 亚洲午夜视频 | 日本不卡一区二区三区四区 | 超碰影音| 欧美 第一页 | 久久久久无码国产精品一区 | 欧美另类精品 | 日韩精品在线观看视频 | 亚洲午夜久久久久久久久红桃 | 久久网页 | 国产特级黄色片 | 秋霞成人午夜鲁丝一区二区三区 |